SWOT Analysis

Strengths:

The strengths of a business or organization are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Chips for Fish.

·         Chips for Fish’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength.

·         High quality products/services is a vital strength, helping to ensure customers return to Chips for Fish.

·         Development and innovation are high at Chips for Fish with regard to their products/services, which is a sure strength in its overall performance.

·         Chips for Fish’s reputation is strong and popular, meaning people view it with respect and believe in it.

Weaknesses:

·         Not reducing costs in the same way as their competitors\' means Chips for Fish is outlaying more of their profits. Having higher costs than competitors is a major weakness.

·         A limited customer base is a major weakness for Chips for Fish as it means they have less people to sell or market to.

Opportunities:

·         The changes in the way consumers spend and what they buy provides a big opportunity for Chips for Fish to explore.

·         Expanding the product/service lines by Chips for Fish could help them raise sales and increase their product portfolio.

·         The growth of the Foods industry is an opportunity for Chips for Fish to grasp.

·         Forming strategic alliances and joint ventures is an opportunity for Chips for Fish to maximize profit and gain new business.

Threats:

·         A slow economy or financial slowdown could have a major impact on Chips for Fish business and profits.

·         Being undercut by low-cost imports is a major threat for Chips for Fish.

·         Price wars between competitors, price cuts and so on could damage profits for Chips for Fish.