Distribution

"Frequent purchase, little planning, little comparison or shopping effort, low customer involvement
pg.211"
Because Chips for fish operates through the environment it surrounds, we must make continuous adjustments that will also, adjust the placement of it. We will not continue to reproduce is broken down areas. We will only produce for the middle class, maybe upper as well.
"Less frequent purchase, much planning and shopping effort, comparison of brands on price, quality, style."