Product

"Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."  pg.208 
Chips for fish is an on the go snack that you can bring outside the bar with you. Possibly, along with one of your favorite items to eat for supper.  "In fast-changing, highly competitive markets, such slow-but-sure product development can result in product failures, lost sales and profits, and crumbling market positions."
Price ranges would vary if the location isn't beneficial to the product. It will first be convenient for the consumer. I would like to produce more than one buy at one time. more production, and idea will come from doin so. 
A consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort. pg.210