Thus, the company must weigh increased sales against increased costs when deciding on a differentiated marketing strategy.
Through the young talent helping the scouts, we now have a grasp on the market we would like to advertise towards. We would like to utilize bus stops, billboards, even blimps. Soon to have commercials added to the mix, and maybe a small infomercial to show ideas that will make our consumers fall in love with our product.
Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management.
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