Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly. pg 274
First I would locate it in a rich area. and charge around 2.79. The acquired taste for chip for fish will be developed, and then bigger bags will be produced. Therefore, prices will raise 1 dollar.
The price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to produce a profit. pg 275
Like everything else in marketing, good pricing starts with customers and their perceptions of value. pg276
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