EOC Week 8 The Adventure

It's twelve am, I have been on the run. Strangers, friends,family, even my loved one is after my chips for fish. My frantic shuffling of which i defeated my most worthy chip stealing opponent has landed me in a near by bar. No one is getting these chips, for they are designated for one thing, and at this moment it is for my eyes, and my eyes alone. I walk through the doors seemingly unbothered, and rest my blister filled feet. Suddenly, A subtle touch on the shoulder reignites my killer, yet protective instincts. While mentally replaying the last bone severing occurrence that has lead me to this unfamiliar surrounding; I verify if my chips for fish is still accounted for and lounge savagely. Now holding my suspect, I release a barrage of furious kicks, and punch combos. The matter has everyone in the bar standing up with blood in their eyes. Little do they know that i have a specific set of skills that have prepared me thoroughly for the situation. A victim approaches wildly to his angered death through devastating pressure points attacks. With victory on the tip of my fingers I shout my battle phrase: "These chips are for fish! Heed my warning through the blood on my finger tips!” I now approach the shaken up bartender and ask for rum and cola. I sit and reminisce on the bloodshed caused through the greatness of these chips. I come to the conclusion that it must be terminated for my own good. “Bar keep I would like an order of the fish. Please, save your chips. I don’t need them.” The confidence I have gained through my trials have made me feel untouchable; The same feeling I get when I purchased my chips for fish.

Implementation Evaluation Control

 Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. 
One tactic that will be taken is the widespread testing. I would like to put it in a rural area, and then urban. To see which area will flourish enough for me to gain a first place position.
Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy).
Chips for fish is nothing but targeting the unorthodox thinkers. Complex ways is what I'm trying to push.

Price

 Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly.  pg 274
First I would locate it in a rich area. and charge around 2.79. The acquired taste for chip for fish will be developed, and then bigger bags will be produced. Therefore, prices will raise 1 dollar.
The price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to produce a profit. pg 275
Like everything else in marketing, good pricing starts with customers and their perceptions of value. pg276

Distribution

"Frequent purchase, little planning, little comparison or shopping effort, low customer involvement
pg.211"
Because Chips for fish operates through the environment it surrounds, we must make continuous adjustments that will also, adjust the placement of it. We will not continue to reproduce is broken down areas. We will only produce for the middle class, maybe upper as well.
"Less frequent purchase, much planning and shopping effort, comparison of brands on price, quality, style."

Promotion

Thus, the company must weigh increased sales against increased costs when deciding on a differentiated marketing strategy. pg173
Through the young talent helping the scouts, we now have a grasp on the market we would like to advertise towards. We would like to utilize bus stops, billboards, even blimps. Soon to have commercials added to the mix, and maybe a small infomercial to show ideas that will make our consumers fall in love with our product.
Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management.

Product

"Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."  pg.208 
Chips for fish is an on the go snack that you can bring outside the bar with you. Possibly, along with one of your favorite items to eat for supper.  "In fast-changing, highly competitive markets, such slow-but-sure product development can result in product failures, lost sales and profits, and crumbling market positions."
Price ranges would vary if the location isn't beneficial to the product. It will first be convenient for the consumer. I would like to produce more than one buy at one time. more production, and idea will come from doin so. 
A consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort. pg.210

Target Market Strategies

My goal with these chips is to capture the greedy, risk taking, on the go snackers.“Not all customers are worth your marketing efforts,” I want them to be priced at 2 79. The bags will be holding about 8.5 ounces of the product in them. The bag will have two entry points; a main one, and one that is for mass eating. These chips will be complimenting a lot of brewed beverages. Beer is the target taste i have succeeded in creating. Though it is designed to complete a fatty, fast meal such as fish and chips. I would like to locate them in bars. available on their menus. Have it available to be seen by children. Next i will produce them in stores so everyone can have a shot at trying to capture their own chips for fish. 
“If you can’t say who your customers aren’t, you probably can’t say who your customers are.”
Small profit is not the goal. we want to sell 3 to 6 bags in one sitting, so, i am soon hoping that it will trend. Thus, settling in as a habit, or a lifestyle. Children are not the immediate targets, but soon will be incorporated.
“They’d rather send business to a competitor than take on unprofitable customers.”

Cites
Pg. 17 Introduction to marketing

SWOT Analysis

Strengths:

The strengths of a business or organization are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Chips for Fish.

·         Chips for Fish’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength.

·         High quality products/services is a vital strength, helping to ensure customers return to Chips for Fish.

·         Development and innovation are high at Chips for Fish with regard to their products/services, which is a sure strength in its overall performance.

·         Chips for Fish’s reputation is strong and popular, meaning people view it with respect and believe in it.

Weaknesses:

·         Not reducing costs in the same way as their competitors\' means Chips for Fish is outlaying more of their profits. Having higher costs than competitors is a major weakness.

·         A limited customer base is a major weakness for Chips for Fish as it means they have less people to sell or market to.

Opportunities:

·         The changes in the way consumers spend and what they buy provides a big opportunity for Chips for Fish to explore.

·         Expanding the product/service lines by Chips for Fish could help them raise sales and increase their product portfolio.

·         The growth of the Foods industry is an opportunity for Chips for Fish to grasp.

·         Forming strategic alliances and joint ventures is an opportunity for Chips for Fish to maximize profit and gain new business.

Threats:

·         A slow economy or financial slowdown could have a major impact on Chips for Fish business and profits.

·         Being undercut by low-cost imports is a major threat for Chips for Fish.

·         Price wars between competitors, price cuts and so on could damage profits for Chips for Fish.

Objectives

Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives
Chips for Fish is a company based off of adjustments. We will always have a young, energized scout scanning the market socially, physically, and making sure the competition is thinking of more ways to give us a challenge to overcome. 

Business Mission Statement

Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever.
Phileas Fogg's Chips for Fish is made for the high stakes risk takers. Next is to further the experience and make it the chips for fish and acquired taste, and even a lifestyle. Next is to provide an excellent tasting snack that everyone will soon love.

Week 7 The Pitch

Chips for fish is an excellent quick snack, or you could even add it to a plate for some flavorful crunch. This is mainly an addictive salty snack that is designed keep the thirst and the good times going. One cannot just have fish; maybe even chicken, though were frowning upon it; without these chips! Every fifteenth chip is designated go with a fish. Don’t let you fish go without its chips! An act as such should be illegal. Go by the motto “I have 15 chips! I need some fish!”

Week 5 Social Networks- Job Hunters

There are specific people that advertise directly to a specific market. Such as a piece of a company advertising to a subgroup of people for to reach a mass of a sum.“-Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media.”

Though it is taking representative jobs with the online advertising tactic its highly effect. Them capturing the interests of the researcher, and providing strictly what is being searched, or being asked for at the moment. Which can be annoying for a person who doesn’t want to continue to be advertised a product that maybe could already been bought.”Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume. Others note that while LinkedIn contains a more comprehensive résumé database, candidates tend to value referrals from their connections on Facebook more.”

 It can be helpful for the job market online though.  "Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which helps companies track the sources of candidates and hires."

Cites- file:///C:/Users/student/Downloads/Job%20Recruiters%20Turn%20to%20Facebook%20to%20Find%20Candidates%20-%20WSJ.pdf

https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/6/8!/4/2/10/18/10/6/32/4@0:99.1