EOC Week 8 The Adventure

It's twelve am, I have been on the run. Strangers, friends,family, even my loved one is after my chips for fish. My frantic shuffling of which i defeated my most worthy chip stealing opponent has landed me in a near by bar. No one is getting these chips, for they are designated for one thing, and at this moment it is for my eyes, and my eyes alone. I walk through the doors seemingly unbothered, and rest my blister filled feet. Suddenly, A subtle touch on the shoulder reignites my killer, yet protective instincts. While mentally replaying the last bone severing occurrence that has lead me to this unfamiliar surrounding; I verify if my chips for fish is still accounted for and lounge savagely. Now holding my suspect, I release a barrage of furious kicks, and punch combos. The matter has everyone in the bar standing up with blood in their eyes. Little do they know that i have a specific set of skills that have prepared me thoroughly for the situation. A victim approaches wildly to his angered death through devastating pressure points attacks. With victory on the tip of my fingers I shout my battle phrase: "These chips are for fish! Heed my warning through the blood on my finger tips!” I now approach the shaken up bartender and ask for rum and cola. I sit and reminisce on the bloodshed caused through the greatness of these chips. I come to the conclusion that it must be terminated for my own good. “Bar keep I would like an order of the fish. Please, save your chips. I don’t need them.” The confidence I have gained through my trials have made me feel untouchable; The same feeling I get when I purchased my chips for fish.

Implementation Evaluation Control

 Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. 
One tactic that will be taken is the widespread testing. I would like to put it in a rural area, and then urban. To see which area will flourish enough for me to gain a first place position.
Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy).
Chips for fish is nothing but targeting the unorthodox thinkers. Complex ways is what I'm trying to push.

Price

 Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly.  pg 274
First I would locate it in a rich area. and charge around 2.79. The acquired taste for chip for fish will be developed, and then bigger bags will be produced. Therefore, prices will raise 1 dollar.
The price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to produce a profit. pg 275
Like everything else in marketing, good pricing starts with customers and their perceptions of value. pg276

Distribution

"Frequent purchase, little planning, little comparison or shopping effort, low customer involvement
pg.211"
Because Chips for fish operates through the environment it surrounds, we must make continuous adjustments that will also, adjust the placement of it. We will not continue to reproduce is broken down areas. We will only produce for the middle class, maybe upper as well.
"Less frequent purchase, much planning and shopping effort, comparison of brands on price, quality, style."

Promotion

Thus, the company must weigh increased sales against increased costs when deciding on a differentiated marketing strategy. pg173
Through the young talent helping the scouts, we now have a grasp on the market we would like to advertise towards. We would like to utilize bus stops, billboards, even blimps. Soon to have commercials added to the mix, and maybe a small infomercial to show ideas that will make our consumers fall in love with our product.
Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management.

Product

"Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."  pg.208 
Chips for fish is an on the go snack that you can bring outside the bar with you. Possibly, along with one of your favorite items to eat for supper.  "In fast-changing, highly competitive markets, such slow-but-sure product development can result in product failures, lost sales and profits, and crumbling market positions."
Price ranges would vary if the location isn't beneficial to the product. It will first be convenient for the consumer. I would like to produce more than one buy at one time. more production, and idea will come from doin so. 
A consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort. pg.210

Target Market Strategies

My goal with these chips is to capture the greedy, risk taking, on the go snackers.“Not all customers are worth your marketing efforts,” I want them to be priced at 2 79. The bags will be holding about 8.5 ounces of the product in them. The bag will have two entry points; a main one, and one that is for mass eating. These chips will be complimenting a lot of brewed beverages. Beer is the target taste i have succeeded in creating. Though it is designed to complete a fatty, fast meal such as fish and chips. I would like to locate them in bars. available on their menus. Have it available to be seen by children. Next i will produce them in stores so everyone can have a shot at trying to capture their own chips for fish. 
“If you can’t say who your customers aren’t, you probably can’t say who your customers are.”
Small profit is not the goal. we want to sell 3 to 6 bags in one sitting, so, i am soon hoping that it will trend. Thus, settling in as a habit, or a lifestyle. Children are not the immediate targets, but soon will be incorporated.
“They’d rather send business to a competitor than take on unprofitable customers.”

Cites
Pg. 17 Introduction to marketing