My goal with these chips is to capture the greedy, risk taking, on the go snackers.“Not all customers are worth your marketing efforts,” I want them to be priced at 2 79. The bags will be holding about 8.5 ounces of the product in them. The bag will have two entry points; a main one, and one that is for mass eating. These chips will be complimenting a lot of brewed beverages. Beer is the target taste i have succeeded in creating. Though it is designed to complete a fatty, fast meal such as fish and chips. I would like to locate them in bars. available on their menus. Have it available to be seen by children. Next i will produce them in stores so everyone can have a shot at trying to capture their own chips for fish.
“If you can’t say who your customers aren’t, you probably can’t say who your customers are.”
Small profit is not the goal. we want to sell 3 to 6 bags in one sitting, so, i am soon hoping that it will trend. Thus, settling in as a habit, or a lifestyle. Children are not the immediate targets, but soon will be incorporated.
“They’d rather send business to a competitor than take on unprofitable customers.”
Cites
Pg. 17 Introduction to marketing
No comments:
Post a Comment